Ecommerce has its own language. ROAS, CPA, AOV, feed quality, misrepresentation, conversion rate, most of it sounds technical until you’ve actually run a campaign or fixed a suspended account. Then it just sounds like Tuesday.
This glossary is where we define the terms we use across the rest of the site. Each entry is short, written for operators, and grounded in how the term actually shows up when you’re running a Shopify store, managing Google Ads, or trying to get your Merchant Center account back online.
If you’re new to ecommerce, start here. If you’ve been running stores for a while, use it as a reference when an article links you back.
