Editorial Guidelines

Last updated: April 2026

Who We Are and Why We Publish

AB Com is founded by Arthur and Bryan, two Belgian entrepreneurs who have built and scaled multiple Shopify dropshipping stores to seven-figure monthly revenue. We publish guides, tutorials, and analyses on dropshipping, Shopify, Google Ads, and Google Merchant Center.

 

We built this knowledge base because the information we needed when we started was either buried behind paywalls, diluted with generic advice, or written by people who had never run an actual store. Every article on AB Com is written from direct operational experience, not research, not theory, not aggregation of other sources.

 

Our goal is simple: give people the exact information we wish we had, so they can move faster and make fewer expensive mistakes.

Who Writes Our Content

All articles on AB Com are written or reviewed by Bryan, co-founder of AB Com. Bryan has been running dropshipping stores since 2024, scaled multiple Shopify stores to seven-figure monthly revenue, and specialises in Google Ads and Google Merchant Center strategy for e-commerce brands.

 

Arthur, co-founder, contributes to the strategic direction of the content and the accuracy of the information based on his own store experience, but does not publish articles under his own name.

 

We do not publish guest posts. We do not accept paid content. Every article reflects our own knowledge and operational experience.

How We Research and Write Articles

Every article on AB Com starts with a real problem, one we have encountered in our own stores, one that comes up repeatedly in our Discord community, or one that members of the AB Inner Circle ask about in weekly calls.

Our writing process:

 

We start from practice, not from keyword lists. Topics are chosen because we have direct experience with them, not because a tool says they have search volume.

 

We verify before we publish. Any benchmark, statistic, or claim in our articles is either drawn from our own store data, verified against official platform documentation (Google Ads Help, Shopify Help Center, Google Merchant Center policies), or clearly attributed to a third-party source.

 

We use our own tools. The tools we recommend, Shopify, TrueProfit, Wetracked, Aftersell, are tools we actively use in our own stores. We do not recommend tools we have not tested.

 

We write for action, not for volume. Articles are structured so you can implement immediately. Long-form is justified only when the topic requires depth. We do not pad content.

Our Standards for Accuracy

We hold ourselves to the following standards on every article:

 

Factual claims are sourced or disclosed. If a statistic comes from our own data, we say so. If it comes from an external source, we link to it. If it is a widely accepted industry benchmark, we note that benchmarks vary by niche and context.

 

We distinguish between what we know and what we believe. If something is our opinion or our strategic preference rather than an established fact, we frame it as such. We do not present opinions as universal truth.

 

We update articles when information changes. Platform policies, ad costs, and best practices change. When we become aware that an article contains outdated information, we update it and revise the “last updated” date. We do not leave stale content live without a correction notice.

 

We do not make income guarantees. No article on AB Com promises specific results. Dropshipping outcomes depend on product selection, ad spend, market conditions, and execution. We share what has worked for us and explain why, the application is always yours to make.

Affiliate and Commercial Relationships

We hold ourselves to the following standards on every article:

 

Factual claims are sourced or disclosed. If a statistic comes from our own data, we say so. If it comes from an external source, we link to it. If it is a widely accepted industry benchmark, we note that benchmarks vary by niche and context.

 

We distinguish between what we know and what we believe. If something is our opinion or our strategic preference rather than an established fact, we frame it as such. We do not present opinions as universal truth.

 

We update articles when information changes. Platform policies, ad costs, and best practices change. When we become aware that an article contains outdated information, we update it and revise the “last updated” date. We do not leave stale content live without a correction notice.

 

We do not make income guarantees. No article on AB Com promises specific results. Dropshipping outcomes depend on product selection, ad spend, market conditions, and execution. We share what has worked for us and explain why, the application is always yours to make.

What We Do Not Publish

To maintain the integrity of the knowledge base, we do not publish:

  • Sponsored or paid articles. No brand or tool can pay to be featured in our editorial content.
  • Guest posts. All content is written by Bryan or reviewed by the AB Com founding team.
  • Unverified claims or hype. We do not publish “get rich quick” content, income claims without context, or results that cannot be replicated with the right system and effort.
  • Outdated content without disclosure. If an article covers a topic that has changed and we have not yet updated it, we add a notice at the top of the article.
  • AI-generated content published without editorial review. We may use AI tools as part of the drafting or research process, but every article is reviewed, edited, and approved by Bryan before publication. We do not publish unreviewed AI output.

Community and Reader Feedback

We read every reply in our Discord server and every question asked in AB Inner Circle calls. These conversations directly shape what we write next. If there is a topic our community keeps asking about, it goes on our editorial calendar.

 

If you believe an article contains an error, outdated information, or a claim that needs a source, you can reach us at info@ab-ecom.com. We take corrections seriously and respond to factual challenges within a reasonable timeframe.

How This Page Relates to Our Other Policies

These editorial guidelines govern the content we publish. For information on how we handle your personal data, see our Privacy Policy. For the terms that govern use of this website and our community platforms, see our Terms of Service. For our cookie usage, see our Cookie Policy.