Bryan | Co-Founder of ABCOM & Ecommerce Growth Specialist

Belgium-based entrepreneur helping Shopify store owners scale with Google Ads, product research, and performance marketing.

Who Am I?

I am Bryan, a Belgium-based entrepreneur with a background in applied informatics (BSc, UCLL Leuven). Before co-founding ABCOM, I ran a digital agency in Belgium for nearly a decade, where I built hands-on expertise in client acquisition, marketing strategy, and digital operations. In 2024, I transitioned into ecommerce after recognizing that building branded online stores offered a more scalable business model than agency work.

As co-founder, I lead a team of 20 people, overseeing daily operations, store builds, and performance marketing. My day-to-day focus is on new store development, product research, Google Ads optimization, and Google Merchant Center feed management. I am the strategic engine behind ABCOM’s ecommerce playbook.

I write to share what actually works from fixing Merchant Center suspensions to structuring profitable ad campaigns. My guides are grounded in real store experience, not theory.

My Expertise

Education: BSc Applied Informatics, UCLL Leuven, Belgium
Prior experience: Digital agency founder in Belgium, roughly 10 years
In ecommerce since: 2024
Platform focus: Shopify
Specializations: Google Ads, product research, Google Merchant Center optimization
Team size: 20 people
Based in: Belgium
Role at ABCOM: Co-founder, responsible for strategy, new store builds, and day-to-day operations

Testimonials

Alec Devadder:

“Forever grateful to my brothers Arthur and Bryan , convincing me to try google. Started this store in January, hit a 96K day after little over 2 weeks. Then CNY came and we came back stronger then ever. Multiple 100K days, a record day of 131K and we ended the month with 3 MIL in revenue. Also crazy proud of the community they have created in here. One of the only guys in the scene to not spread bullshit for money! Changing a lot of lives as you can see here in the wins channel. Glad to have them as friends and represent BE.”

Lars Declerc:

“Finally scaling again after a loonnnggg time ABCOM is saving my ass 1 month in with the mediabuyer”

Victor:
“$0 to $10,000 in 20 days First ever Google store. You can’t expect good results if you’re not in love with the game, listen to who is really doing it and execute. Going big here. Could never do this alone from the beginning when I was 16 until now, always learning from the bests in the game. Teamwork makes dream work Bryan Arthur”